Research of
Intended Use of the Product
Frequently asked questions:
How long have I got for this section? Due in:
12/9/06
How many marks is this bit worth? 4
How many pages should it occupy? A maximum of 6
In this section of the coursework you need to extend your
understanding of the design situation (or the context
of the project as written in your brief) by collecting,
documenting and analyzing relevant data.
It is helpful to produce a rough plan of action, outlining
all the areas you consider important in examining and
evaluating the needs of your target market. For example:
· Who will use your product? Remember that this
will not only be the end user, but may also be someone
who buys the product for another person, or someone who
has to distribute it.
· How will the product be used? In what environment?
Does it need to be stored in a special way? Will it need
any special features to ensure its performance?
· How will it be disposed of – is it reusable
or recyclable?
· Are there any size limitations to the product?
What anthropometric data might you need to make the product
fit for comfortable use?
· How much might your target market be prepared
to pay for the product?
Make a list of the methods you could use to collect this
information quickly and effectively. Here are some suggestions:
· Interview your target market
· Collect information from catalogues, maps, leaflets,
the internet, TV
· Visit retail outlets and exhibitions
· Use questionnaires and surveys
· Take photos or use digital imagery
You could also consider packaging and labeling, display
and advertising, cultural, historical, environmental and
safety factors where appropriate.
Use ICT to present your findings where appropriate.
Once you have formulated a plan for this research, put
it into action. Collect relevant information only.
Once you have completed this you must then consider how
to present it. Remember the research you did at the beginning
of Year 9 when you identified your target market for the
cruise liner project? Have a look at it! This kind of
presentation of information is perfect for this part of
the coursework. Remember to analyse your findings –
what have you found out about your target market? How
will this information help you with the designing of your
product?
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