Research of Intended Use of the Product

Frequently asked questions:
How long have I got for this section? Due in: 12/9/06
How many marks is this bit worth? 4
How many pages should it occupy? A maximum of 6

In this section of the coursework you need to extend your understanding of the design situation (or the context of the project as written in your brief) by collecting and analyzing relevant data.

It is helpful to produce a plan of action, outlining all the areas you consider important in examining and evaluating the needs of your target market. For example:
· Who will use your product? Remember that this will not only be the end user, but may also be someone who buys the product for another person, or someone who has to distribute it.
· How will the product be used? In what environment? Does it need to be stored in a special way? Will it need any special features to ensure its performance?
· How will it be disposed of – is it reusable or recyclable?
· Are there any size limitations to the product? What anthropometric data might you need to make the product fit for comfortable use?
· How much might your target market be prepared to pay for the product?

Make a list of the methods you could use to collect this information quickly and effectively. Here are some suggestions:
· Interview your target market
· Collect information from catalogues, maps, leaflets, the internet, TV

· Obtain the information directly by taking measurements etc.
· Visit retail outlets and exhibitions
· Use questionnaires and surveys
· Take photos or use digital imagery

You could also consider packaging and labeling, display and advertising, cultural, historical, environmental and safety factors if this is appropriate.

Use ICT to present your findings where appropriate. Collect relevant information only.