Research of Intended Use of Product

Frequently asked questions:
How long have I got for this section? Due in: Date to be confirmed
How many marks is this bit worth? 4
How many pages should it occupy? A maximum of 3

In this section of the coursework, you need to extend your understanding of the design situation (or the context of the project as written in your brief) by collecting, documenting and analyzing relevant data.

You will find it useful to look at the specification points in AO2iii. You will need to have enough information after this section and after looking in detail at an existing product to answer all the specification points.

It is helpful to produce a rough plan of action, e.g. brainstorm, outlining all the areas of focus of the market you wish to examine and evaluate.

For example:

• Who will use your product?
• What will the product be used for?
• Where will the product be used?
• How will the product be used? In what environment? Will it need any special features to ensure its performance?
• How will it be disposed of – is it reusable or recyclable?
• Are there any size limitations to the product?
• How much might your target market be prepared to pay for the product?
• What existing styles are there for the product?
• Are there any specific fabrics that are required for the product that need to be researched?
• Are there decorative features that need to be researched?

Make a list of the methods you could use to collect this information quickly and effectively.

Here are some suggestions:

• Interview your target market – if you have carried out a full questionnaire in AO1 there may be no need to do another one. Analyse any remaining questions in more detail in this section.
• Collect information from catalogues, maps, leaflets, the internet, TV
• Visit retail outlets and exhibitions
• Use questionnaires and surveys
• Take photos or use digital imagery

Make sure that you look at the sizes that your product needs to be. If you are making a garment, look at standard dress sizes for a range of sizes. For other products try to establish the minimum and maximum sizes that the product should be.

You could also consider packaging and labeling, display and advertising, cultural, historical, environmental and safety factors where appropriate.

Use ICT to present your findings where appropriate.

Once you have formulated a plan for this research, put it into action. Collect relevant information only.

Research commercial production methods. Show that you understand and explain the advantages and disadvantages of Batch Production. Explain why this method is suitable for making your product.

Very important – write a conclusion to your research. Explain how your research has helped you gain a better knowledge of your target market and what it wants from your product.